The insight operating system
Turn research complexity into decision-ready insight.
Ask questions across complex studies — and turn every answer into a governed insight, chart or dashboard.
Product demo
See Cauliflower in action
A few minutes on how research data becomes decision-ready insight — dashboards, answers and reports from one research model.
The problem
Research data needs more than another tool. It needs context.
Teams work across survey platforms, dashboards, warehouses, AI tools and presentations — so insights and context scatter between tools. Generic tools see tables, numbers and text. They miss the study logic behind the data.
- Tables
- Numbers
- Text
- Variables
- Aggregations
Stops at the data.
Study structure
Analysis logic
Research objects
Research data is not complex because of its size. It is complex because of its methodology.
The research OS
One research model. Every output.
Cauliflower turns raw study data into a shared research model. So dashboards, AI answers, text analysis and reports all work from the same source of truth.
Research model
- Questions
- Waves
- Brands / entities
- Metrics
- Segments
- Open answers
Research-aware
Understands waves, weights, base sizes, significance, matrix structures and open answers.
Flexible
Adapt dashboards, filters, comparisons, comments and AI questions to every study.
Governed
Turn exploration into reusable organizational knowledge — with roles, shared context and traceable outputs.
How it works
From dataset to decision.
Structure
Upload study data. Cauliflower turns it into research-ready logic.
Analyze
Compare segments, waves, brands and markets with research methods built in.
Visualize
Turn your research model into dashboards, charts and stakeholder-ready views.
Explain
Ask questions in context. Generate Smart Captions, summaries and explanations.
Present
Share dashboards and export native PowerPoint charts for the meetings where decisions happen.
Use cases
From days to minutes.
Automate the most time-consuming workflows in research analysis and reporting.
Tracking studies
Compare waves, markets and brands automatically — without rebuilding your analysis every cycle.
Open ends
Code, structure and summarize thousands of open answers into aspects, sentiment and explanations.
Reporting
Turn dashboards into presentation-ready PowerPoint with native, editable charts.
The platform
Analyze, explain, share.
Analyze
Dashboards, tracking and benchmarks across brands, waves, markets and segments — with research methods built in.
Explain
Text analysis, an in-context AI assistant and Smart Captions turn open ends and charts into clear narrative.
Share
Native, editable PowerPoint export, public links and governed access with roles, branding and EU hosting.
Customers
Trusted by leading research teams in Europe.
Built in Hamburg. For European data. Supported by international partners.
“Cauliflower helps us structure large volumes of public customer data and better understand the customer perspective across our locations.”
“Cauliflower reduced the time required for our text analyses by a factor of 100. What used to take weeks now takes hours.”
“Cauliflower accelerates our workflows noticeably. Open answers and feedback reach our decision processes much faster.”
Backed by leading cloud & AI partners
Pricing
Start small. Scale with your studies.
Core platform features are included across plans. Pricing scales with seats, data volume and AI credits.
Text Analytics
From €19
per seat / month
For open ends, reviews and text-focused research projects.
Research OS
From €49
per seat / month
The full platform for researchers and insight teams — dashboards, tracking, AI and reporting.
Enterprise
Custom
tailored plan
SSO, private tenant, custom integrations, SLA and advanced security.
Professional and Business plans available for ongoing teams, agencies and multi-brand insights.
Start with your data.
Upload
Upload SPSS, Excel, CSV or verbatims.
Structure
Cauliflower structures your dataset into a research-ready workspace.
Result
Get insights, dashboards and PowerPoint-ready output within hours.
Start with your own data or book a guided walkthrough.