Pricing
Pricing that scales with your study volume.
Core analysis workflows are available across plans. Choose the data volume, AI credits and service level that fit your research work.
Which plan fits?
Text Analytics
Text & reviews
Reviews, feedback and open ends — with connectors for GMaps, Trustpilot, Google Play & iOS.
- Coding, sentiment, summaries, drivers
- Connectors: GMaps · Trustpilot · Play · iOS
- Datasets up to 50 columns
- No fixed seat cap
- Excel, CSV export
Starter OS
Individuals & small teams
Your entry into the full analysis platform.
- Full analysis platform
- PPTX, Excel, CSV, PDF export
- EU hosting · GDPR
- Email support
Professional
Ongoing insights work
The standard for ongoing insights work.
- Everything in Starter OS
- Own PPTX master template
- Viewer licenses included
- Chat-with-the-Data add-on (+€19)
- Email support with SLA
Business
Agencies & multi-brand
Scales across multiple brands and teams.
- Everything in Professional
- Multiple PPTX master templates
- Full REST API · integrations
- White-label options
- Dedicated Customer Success Manager
Enterprise
Private cloud · SSO
Private tenant, SLA and custom integration.
- Everything in Business
- SSO (SAML, Okta, Azure AD)
- Private tenant · on-prem
- Own DPA · audit logs
- Dedicated TAM + SLA
Included in every plan: cross-tabs, weighting, significance tests, driver analysis, dashboards and standard exports. Credits = AI text analysis & authorized data imports. Data points = columns × rows.
Compare
Compare all plans.
Platform features are unlimited in every plan. Plans differ in credit volume, enterprise capabilities and service level.
AI credits
How AI credits work.
Credits are used for AI text analysis, authorized review imports and Surveybot requests — one credit per Surveybot request. Platform features remain unlimited.
Data points
Measure the size of the datasets you analyze — columns × rows.
AI credits
Used for AI text analysis, authorized review imports and Surveybot requests.
1,000 respondents × 3 open questions × 80% response
2,400 credits
1,000 reviews · 700 with text, 300 stars only
700 credits
500 respondents × 1 Surveybot request
500 credits
Top-ups
Need more AI credits?
Top-ups are available from 1,000 credits. Credits do not expire and can be used across plans.
View all 9 top-up tiersFrom 1,000 to 1,000,000 credits · volume discount up to −33% +
| Package | Credits | On-demand | € / credit | Annual (−20%) |
|---|---|---|---|---|
| Micro | 1,000 | €60 | €0.060 | €48 |
| Basic | 5,000 | €280 | €0.056 | €224 |
| Standard | 10,000 | €520 | €0.052 | €416 |
| ProSweet spot | 25,000 | €1,250 | €0.050 | €1,000 |
| Business | 50,000 | €2,400 | €0.048 | €1,920 |
| Scale | 100,000 | €4,600 | €0.046 | €3,680 |
| Agency | 250,000 | €11,000 | €0.044 | €8,800 |
| Corporate | 500,000 | €21,000 | €0.042 | €16,800 |
| Enterprise | 1,000,000 | €40,000 | €0.040 | €32,000 |
Credits never expire and are used across plans. Top-ups are credited on top of your seat credits. Need more than 1M credits? The Enterprise plan includes an unlimited credit pool.
FAQ
Questions, answered.
What is a data point?
A data point is one analyzed cell — columns × rows. For example, 500 × 270 = 135,000. Your plan's monthly cap covers what you analyze; annual plans get a yearly pool (monthly cap × 12).
What counts as an AI credit?
Credits are spent on AI text analysis (coding, sentiment, summaries), authorized review imports and Surveybot requests. Dashboards, filtering, weighting, significance tests and exports are always unlimited.
Do credits expire?
No. Each paid seat includes a one-time AI credit package — not a monthly reset. Top-up credits never expire and are shared across your workspace and plans.
Can I buy top-ups?
Yes. Top-ups start at 1,000 credits, can be bought anytime, are added on top of your seat credits and used across plans.
Is PowerPoint export included?
Native, editable PPTX export is included from Starter OS up — Cauliflower brand, your own master on Professional, or multiple masters on Business and Enterprise. Text Analytics exports Excel and CSV.
Can we use our own PPTX master?
Yes. Professional includes one corporate master template; Business and Enterprise support multiple master templates.
Is Chat-with-the-Data included?
It's an optional add-on from Professional up, at +€19 per seat / month.
Is Cauliflower GDPR-compliant?
Yes. Cauliflower is hosted 100% in the EU with GDPR-compliant processing and a DPA. Enterprise can bring its own DPA.
Do you offer SSO?
SSO via SAML, Okta or Azure AD is available on Enterprise, alongside private tenant, on-prem and audit logs.
Can agencies use Cauliflower for multiple clients?
Yes. Business adds multiple master templates, white-label options, custom integrations and a dedicated CSM for multi-brand agency work.
What is a seat?
One named person who can create and edit analyses. Seats are personal rather than concurrent, so two colleagues working on alternate days still need two seats. Viewers who only open a shared dashboard are not seats — viewer licences are included from Professional.
Is there a limit on how many seats we can have?
There is no fixed upper limit on any plan. Billing is simply per paid seat, so a team of thirty pays for thirty. Earlier versions of this page said “unlimited seats”, which was misleading: the scale is unlimited, the billing is not.
Which limits are monthly, annual or one-time?
Data points reset monthly. On annual billing they become a yearly pool you can draw on unevenly — useful when fieldwork clusters in a few weeks. AI credits are one-time per seat, do not expire and carry across plans. Top-ups are one-time purchases added on top.
What is included in the licence, and what is set up separately?
The seat price covers the software: analysis, dashboards, exports, EU hosting and support at the plan's service level. Standard onboarding is included. Anything shaped around your own processes — template build-out, data-pipeline work, training beyond onboarding, on-prem installation — is scoped and quoted separately.
Which data sources and connectors can we use?
Alongside SPSS, Excel and CSV import, connectors are available for review and feedback platforms. Which specific sources you may use depends on each platform's terms and on your own agreements with it, so we confirm the permitted set with you during onboarding rather than promising blanket access.
When do we actually need Enterprise?
When at least one of these is a requirement rather than a preference: SSO, a private tenant or on-premise deployment, your own DPA, audit logs, or a contractual SLA. Multiple countries or teams alone do not require it — Business already covers multi-brand work.
Not sure which plan fits your study?
Book a guided walkthrough with your own data — or try Cauliflower with a sample dataset.
No credit card required · EU-hosted · GDPR-compliant