Customers

Trusted by research teams turning complex data into decisions.

Built in Hamburg. For European data. Used by teams across market research, customer experience and consumer insights.

Research teams using Cauliflower
ECE
Customer experience
K&B
Market research
Tchibo
Consumer insights
XING
People & talent
mindline energy
Market research
Naturana
Consumer insights
Sparkasse Bremen
Customer experience
Ticketmaster
Consumer insights

The proof

Less manual work. Faster decisions.

Research teams use Cauliflower to reduce manual analysis, structure feedback and move insights into decisions faster.

Selected customer stories

Three teams, three kinds of complexity.

A closer look at how research teams put Cauliflower to work — and what changed. Not every team here runs a public story.

ECE Customer experience · location reviews

Structuring millions of customer signals across locations.

2M+reviews analyzed
Challenge

Millions of public reviews across hundreds of locations — far too many to read, and impossible to compare by hand.

Workflow

Cauliflower structures every review into consistent aspects and sentiment, then rolls them up by location and topic.

Result

A living view of the customer perspective across the portfolio — comparable location to location, month to month.

“With Cauliflower, we structure large volumes of public customer data and gain a clearer understanding of the customer perspective across our locations.”

Christoph Olschowsky Christoph OlschowskyHead of Department Research, Data Insights & Analytics · ECE
★★★★REVIEW
Center A · Hamburg
Aspects extractedauto
Cleanliness Staff Parking Ambience Value
Customer perspective by location
sentiment share · rolling 12 months
n = 2M+ reviews
Key insight

Staff and cleanliness lead — parking is the one soft spot.

Center A+6
Center B+2
Center C−5
Center D+3
positiveneutralnegative
2M+ reviews structured
K&B Market research · analysis & reporting

Analyzing, visualizing and presenting market-research data.

100×faster analysis
Challenge

Analyzing market-research data, visualizing it clearly and turning it into presentation-ready reports took a lot of manual work in every wave.

Workflow

Cauliflower analyzes the data, visualizes it in dashboards and charts, and exports it straight into presentation-ready, editable PowerPoint reports.

Result

From raw data to presentation-ready results — in hours instead of weeks.

“With Cauliflower, we analyze market-research data, visualize it and get it into presentation-ready form — in hours instead of weeks.”

Malte Pingel Malte PingelHead of Market Research · K&B
Coding by hand≈ 3 weeks
verbatim 1
verbatim 2
verbatim 3
coded 1,040 / 3,600week 3 of 3
100×
faster analysis
weekshours
Automated aspect & sentiment
share of mentions · open ends
4 hours
Key insight

Delivery praise leads; price is the one soft spot.

Delivery41% Service33% Quality29% Packaging23% Price15%
Sentiment3,600 answers
62% positive24% neutral14% negative
Xing UX research · open mentions

Analyzing open mentions in a structured way.

<7 daysworkflow implementation
Challenge

Open mentions came in large volumes — reviewing and structuring them by hand was laborious and slow.

Workflow

Cauliflower codes open mentions automatically, clusters them into aspects and makes them comparable in dashboards — with full control over the codebook.

Result

Open mentions are analyzed in a structured way — in minutes instead of days.

“With Cauliflower, we analyze open mentions in a structured way — in minutes instead of days.”

Sarah Wagner Sarah WagnerHead of UX Research · Xing
Open feedback+128 today
In reviewdashboard
MK
Checkout step confuses first-time users
prioritize
Decision< 7 days
Prioritized for next sprint
Checkout flow · consumer insights
feedbackdashboarddecision

Partners & funding

Backed by leading cloud & AI partners.

Built on European infrastructure and supported by the programs advancing AI across the continent.

AWS Activate
Google Cloud for Startups
Microsoft for Startups
NVIDIA Inception
Techboost
BSFZ

Built in Hamburg · EU-hosted · GDPR-compliant

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Want to see what Cauliflower can do with your data?

Start with your own dataset, or book a guided walkthrough with our team in Hamburg.