About Cauliflower

More time for what makes market research matter.

We develop Cauliflower to help market research teams analyse their studies more easily and put results to use sooner. This leaves more time to interpret findings, advise clients and support decisions.

The team
The Cauliflower team · Hamburg
Lukas & GianlucaModified with AIHamburg

The team

From brand consulting. For everyday research.

Lukas and Gianluca met in brand consulting. Together, they built an analytics practice and helped international companies shape their brands using market research data. One task shaped their path: monthly reports for more than 30 countries, alongside additional analyses for management. They developed data processes and dashboards that also account for complex study structures and changes between survey waves.

Lukas · Consumer psychology, consulting & data visualisation

Lukas combines a background in consumer psychology with experience in data-driven brand consulting. As a formerly certified Tableau Consultant, he translated complex market research data into clear dashboards and reports for international companies.

Gianluca · Data science, AI & technology

Gianluca has a background in machine learning and deep learning in the social sciences. His areas of expertise range from data science and predictive models to data pipelines, backend development and cloud architecture.

Why we exist

Software that understands your study.

Study data reflects questionnaires, brands, countries, target groups, survey waves and research hypotheses. We make this context usable for your analysis. Cauliflower connects data preparation, dashboards, text analysis and reporting in a shared workflow.

Analyse more easily. Stay in control of your research.

You can adapt analyses yourself, explore new questions and share results. The underlying data, filters and comparisons remain traceable. AI helps you explore your data and articulate insights.

From open responses to the entire study.

Advances in transformer technology inspired the founding of Cauliflower. Lukas and Gianluca initially developed their own models and methods to analyse unaided mentions and open responses, identify sentiment and summarise statements within topics and aspects. This evolved into today’s platform for analysing complete studies. The goal remains the same: make everyday work easier for market research teams and create more time for interpretation, consulting and decisions.

Partners & funding

Developed in Hamburg. In dialogue with research and technology.

Cloud and technology programmes, research funding and professional networks support the development of Cauliflower.

Cloud & technology programmes

AWS ActivateGoogle Cloud for StartupsMicrosoft for StartupsNVIDIA Inception

Funding & networks

ForschungszulageITHMAI HamburgStart2 GroupKI Bundesverband

Let’s get to know your research workflow.

Which studies do you analyse, and what questions is your team working on? In a free demo, we show you how Cauliflower fits your workflow. With your own data, if you wish.