Create segments yourself.
Combine characteristics such as age, purchase frequency and brand usage into the target groups your clients care about. Save these segments and reuse them for further analyses and comparisons.
For market research agencies
Your project team configures new segments, top-box values and comparisons directly in the dashboard. Turn client follow-up questions into useful results faster for consulting, client dashboards or your next presentation.
Your daily work
Your data workflows are established. But when clients need a different view of the results, the next analysis often depends on another round of data preparation. With Cauliflower, dashboard editors can make these adjustments themselves and continue working directly on the client’s question.
Time to the first dashboard
KB&B's reported experience for the first dashboard. See the customer case
Build capacity
Combine characteristics such as age, purchase frequency and brand usage into the target groups your clients care about. Save these segments and reuse them for further analyses and comparisons.
Choose directly in the dashboard which scale values to combine for your analysis.
Compare groups directly by individual characteristics such as age or purchase frequency, including significance testing and comparison with the total sample. Combine several characteristics into custom segments and compare these with each other or with the total sample too.
Your key deliverable
Adjust filters and the display in the dashboard. Export charts, tables and text into your PowerPoint template and continue editing them in your presentation.
Save multiple PowerPoint templates as company defaults, for each client area or for individual dashboards.
Upload data for a single wave or a complete dataset containing all waves. Your dashboards are updated. Extend the text analysis to include the new wave too.
Charts, tables and text remain editable after export.
Reporting, tracking, open-ended responses
SPSS, Excel or CSV: bring your study's raw data.
Cauliflower recognizes patterns in variable names and understands the meaning of survey content. In the guided setup, review the suggested grouping of the data and configure weighting and waves as needed. Countries are set afterwards in the dashboard.
Explore your results by brand, country, segment and topic.
Apply filters, compare groups and choose the right display.
Generate data-based commentary with the agent or explore your own questions and capture the relevant insights.
Export charts, tables and text into your PowerPoint template. The content remains editable in your presentation.
Empower clients
Create a sharing link and give your clients direct access to the dashboard without building your own dashboard infrastructure. Adjust the analysis when new client questions arise: your changes are immediately available through the same link. You can revoke access at any time. Dashboard collections bring several analyses together under one link and add links to files and information.
Assign client areas with their jobs and dashboards to the relevant users.
Protect sharing links with a password and expiry date. You can revoke or renew links at any time.
Your clients can use dashboards as viewers for free. For questions to the Insights Agent, clients with a personal account use your company’s agent budget. An editor seat also enables them to make changes to the dashboard.
Follow-ups via API
Your scripting team connects the Surveybot to the survey via API. It follows up when an open-ended answer is too brief – following the rules, tone and fallback follow-up you set for each question. One Surveybot covers several concepts in a study.
Discover the SurveybotAnalytical transparency
Check the sample, filters and weighting directly in the visualization.
See which groups are being compared and which differences are statistically significant.
See the number of respondents behind a result directly in the chart. Small sample size indicators help you interpret the results.
KB&B
At KB&B, the refined analysis with insights and PowerPoint is ready after 30–60 minutes.
Customer-reported experience. The five minutes in the earlier comparison refer to the first dashboard.

“With Cauliflower, we analyse market research data, visualise it and turn it into presentation-ready output. That takes hours rather than weeks.”
Malte PingelHead of Market Research, KB&BGetting started
All five plans. Match your needs.
All prices are per month, excluding VAT, with annual billing. Both audiences can start with Duo.
Compare plans and featuresStart together
See the workflow using a typical project dataset from your agency.
Free. We respond within one working day.
Request a demoBring your own dataset if you wish. We will show you Cauliflower using your study. We use your data solely for the demo and delete it afterwards on the date agreed in advance. We do not train models on customer data.
For a demo with your own data, please provide the dataset two working days in advance, preferably via your SharePoint.
Discuss a data demoTogether, we review your workflow and identify where Cauliflower can support you best. From data preparation to presentation, we explore which steps the software can handle and how it fits your requirements. You test it free for 14 days with our support. We agree any bespoke software adjustments separately.
Request an evaluationWant to get started yourself? Request access and we’ll get back to you with the next steps to activate your account.
Request accessWe delete demo data on the date agreed in advance. If you would like to continue testing with the same data afterwards, we agree this together. During evaluation, improvements to the automatic recognition of your data structure and extensions we consider useful for all customers are free. We agree bespoke software adjustments separately. We can sign a confidentiality agreement on request.