Solutions In-house teams

For in-house insights teams

Deliver answers faster. Stay methodologically sound.

Marketing needs a fresh view of a target group to make a decision. With Cauliflower, analyse your existing study data for that purpose, compare segments and answer follow-up questions. The sample, filters and weighting remain transparent, so you can interpret the results with methodological rigour.

Illustration with demo data

Your daily work

Expectations are speeding up. Study data remains complex.

AI is changing how quickly management and marketing expect answers. In market research, those answers still need to fit the questionnaire, sample and comparison. Cauliflower makes it easier to reach the right analysis and leaves more room for expert interpretation.

  1. 01Business question
  2. 02Follow-up request
  3. 03New table
  4. 04Your own slide

Direct access to your data

The study is ready. The dashboard follows.

Upload SPSS, Excel or CSV data. Cauliflower recognizes patterns in variable names and understands the meaning of survey content. In the guided setup, review the suggested grouping of the data and configure weighting and waves as needed. Countries are set afterwards in the dashboard.

See the workflow →
Explore resultsCauliflower
Illustration with demo data

Analytical control

Analyse for yourself. Keep the sample and filters in view.

Check directly in the visualization which respondents a result is based on, which filters apply and which groups are being compared. This helps you interpret the results and answer follow-up questions from management.

Questions on statistics & methods →
Illustration with demo data
Unweighted comparison

Check comparisons

See which group is used for comparison and which significance test was applied. Small sample size indicators help you interpret the results.

Weighted analysis

Make weighting visible

Weighted results are marked. You can inspect the underlying sample and the applied filters directly in the visualization.

Insights Agent

A follow-up question. Directly to your data.

Ask your questions in natural language. The Insights Agent compares groups, applies filters and generates data-based commentary. Review new charts as temporary views first, then decide which ones to add to the dashboard.

  • Answers linked to the visualisation
  • Follow checks and changes
  • Adjust top-box values, comparisons and filters
Questions & answers
Illustration with demo data
Illustration with demo data

Keep using existing studies

New questions. Get more from existing studies.

Reopen existing studies and dashboards when new questions arise within your company. Compare target groups, include earlier waves and use your existing data for the next decision.

Bring dashboards and links to study information together in a collection. Your colleagues can revisit existing results through one shared link.

Share across the organisation

One shared basis. For different decisions.

01

Ad hoc studies

Investigate current questions, compare target groups and share the relevant results internally.

02

Internal presentations

Share dashboards by link or deliver editable results in your PowerPoint template.

03

Multinational tracking

Connect the cross-country management view with individual country perspectives in the same dashboard. Everyone accesses the same results and chooses the view relevant to them.

Analyze customer feedback and chat conversations too. Structure open-ended responses, reviews and customer feedback, or ask targeted classification questions about chat conversations. Use the results for comparisons and further analysis. Export the results and continue working with them in your own systems.

IT & privacy

The right deployment for your organization.

Resources for your IT team →

EU hosting & DPA

Find information about hosting and data processing on our security page.

Organize access within your team

Assign studies and dashboards to the relevant users and keep track of agent usage.

Custom deployment models

SSO, private tenant and on-premise deployment are available by individual arrangement.

In-house insights in practice

A common language. Relevant perspectives.

Multi-country brand tracking

“Multi-country brand tracking with actionable results instead of data archaeology. Cauliflower AI helps us tame the data monster.”
Frank KliegelResearch Manager International Tchibo

2M+ Reviews analysed in a few weeks · ECE

“With Cauliflower, we structure large volumes of public customer data and gain a clearer understanding of the customer perspective across our locations.”
Christoph OlschowskyHead of Department Research, Data Insights & Analytics

Another previous customer reference: XING. Structured analysis of open-ended responses.

Start together

Bring your questions. We'll show the path to results.

Explore the workflow and see how it fits your studies.

Get to know us

30–45-minute demo.

Free. We respond within one working day.

Request a demo
Your dataset

Your data, if you wish.

Bring your own dataset if you wish. We will show you Cauliflower using your study. We use your data solely for the demo and delete it afterwards on the date agreed in advance. We do not train models on customer data.

For a demo with your own data, please provide the dataset two working days in advance, preferably via your SharePoint.

Discuss a data demo
In your daily work

14 days of guided testing.

Together, we review your workflow and identify where Cauliflower can support you best. From data preparation to presentation, we explore which steps the software can handle and how it fits your requirements. You test it free for 14 days with our support. We agree any bespoke software adjustments separately.

Request an evaluation

Want to get started yourself? Request access and we’ll get back to you with the next steps to activate your account.

Request access
Good to know: your data and the trial

We delete demo data on the date agreed in advance. If you would like to continue testing with the same data afterwards, we agree this together. During evaluation, improvements to the automatic recognition of your data structure and extensions we consider useful for all customers are free. We agree bespoke software adjustments separately. We can sign a confidentiality agreement on request.