Check comparisons
See which group is used for comparison and which significance test was applied. Small sample size indicators help you interpret the results.
For in-house insights teams
Marketing needs a fresh view of a target group to make a decision. With Cauliflower, analyse your existing study data for that purpose, compare segments and answer follow-up questions. The sample, filters and weighting remain transparent, so you can interpret the results with methodological rigour.
Your daily work
AI is changing how quickly management and marketing expect answers. In market research, those answers still need to fit the questionnaire, sample and comparison. Cauliflower makes it easier to reach the right analysis and leaves more room for expert interpretation.
Direct access to your data
Upload SPSS, Excel or CSV data. Cauliflower recognizes patterns in variable names and understands the meaning of survey content. In the guided setup, review the suggested grouping of the data and configure weighting and waves as needed. Countries are set afterwards in the dashboard.
See the workflow →Analytical control
Check directly in the visualization which respondents a result is based on, which filters apply and which groups are being compared. This helps you interpret the results and answer follow-up questions from management.
Questions on statistics & methods →See which group is used for comparison and which significance test was applied. Small sample size indicators help you interpret the results.
Weighted results are marked. You can inspect the underlying sample and the applied filters directly in the visualization.
Insights Agent
Ask your questions in natural language. The Insights Agent compares groups, applies filters and generates data-based commentary. Review new charts as temporary views first, then decide which ones to add to the dashboard.
Keep using existing studies
Reopen existing studies and dashboards when new questions arise within your company. Compare target groups, include earlier waves and use your existing data for the next decision.
Bring dashboards and links to study information together in a collection. Your colleagues can revisit existing results through one shared link.
Share across the organisation
Investigate current questions, compare target groups and share the relevant results internally.
Share dashboards by link or deliver editable results in your PowerPoint template.
Connect the cross-country management view with individual country perspectives in the same dashboard. Everyone accesses the same results and chooses the view relevant to them.
Find information about hosting and data processing on our security page.
Assign studies and dashboards to the relevant users and keep track of agent usage.
SSO, private tenant and on-premise deployment are available by individual arrangement.
In-house insights in practice
Multi-country brand tracking
“Multi-country brand tracking with actionable results instead of data archaeology. Cauliflower AI helps us tame the data monster.”
2M+ Reviews analysed in a few weeks · ECE

“With Cauliflower, we structure large volumes of public customer data and gain a clearer understanding of the customer perspective across our locations.”
Christoph OlschowskyHead of Department Research, Data Insights & AnalyticsAnother previous customer reference: XING. Structured analysis of open-ended responses.
Getting started
All five plans. Match your needs.
All prices are per month, excluding VAT, with annual billing. Both audiences can start with Duo.
Compare plans and featuresStart together
Explore the workflow and see how it fits your studies.
Free. We respond within one working day.
Request a demoBring your own dataset if you wish. We will show you Cauliflower using your study. We use your data solely for the demo and delete it afterwards on the date agreed in advance. We do not train models on customer data.
For a demo with your own data, please provide the dataset two working days in advance, preferably via your SharePoint.
Discuss a data demoTogether, we review your workflow and identify where Cauliflower can support you best. From data preparation to presentation, we explore which steps the software can handle and how it fits your requirements. You test it free for 14 days with our support. We agree any bespoke software adjustments separately.
Request an evaluationWant to get started yourself? Request access and we’ll get back to you with the next steps to activate your account.
Request accessWe delete demo data on the date agreed in advance. If you would like to continue testing with the same data afterwards, we agree this together. During evaluation, improvements to the automatic recognition of your data structure and extensions we consider useful for all customers are free. We agree bespoke software adjustments separately. We can sign a confidentiality agreement on request.